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Project manager and content director at Navigator Multimedia Inc. Her web writing heroes are Jakob Nielsen, Ginny Redish and Ann Handley, and her TeuxDeux app (thanks, Tina Roth Eisenberg!) is everything.

A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Sarah Bauer

SMB ecommerce grant BC

BC Small Business: Get Up To $7500 To Build An Online Store - Apply Now!

Have you been dreaming of starting an online store for your business?  (Or maybe you already have an online store, but it needs some love). If so, the timing for you is *chef’s kiss* perfect.  The new Launch Online grant...

we-are-hiring

We're Hiring! Full-Time Web/Graphic Designer

No two days are the same at Navigator Multimedia. Join our crew and be a part of the action. Position: Web/Graphic Designer As a designer at Navigator Multimedia, you have an integral stake in the success of projects large and...

150 Local Things To Do In Kelowna

*We updated our list for 2021! COVID-19 restrictions may change the way you get to experience some of these wonderful places and services, so be sure to check the latest information on COVID-19 in Kelowna before you go.  In celebration...

So You Want An Online Event Calendar? 5 Questions To Choose The Right Solution

When my boyfriend proposed a move to Smithers, BC., I did my research. Between an image search of the downtown core and a deep dive into local real estate listings, I found an event calendar online that gave me a...

Net Neutrality in Canada & The Telus Incident Of 2005

Have you ever thought about what it would be like if your Internet service provider (ISP) had the right to pull the plug on a site or type of digital content it didn’t want you to access? It’s probably not...

Why I Try To Be Like Dick Cavett In Client Design Meetings

On paper, Dick Cavett and I do not have much in common. I am a twenty-nine-year-old Canadian digital project manager who lives in a garden home. Cavett is an eighty-year-old American television personality and former talk show host who recently...

faq-page

5 Quick Fixes for a Better FAQ Page

Done right, the FAQ page on your business website converts users and saves you tons of time.  Without making a phone call or waiting on an email inquiry, prospects get all the answers and assurance they’re looking for to make...

How To Manage Malicious Google My Business Reviews

Google My Business reviews hold so much power for local business. It’s freaking scary. And amazing! But also scary. via GIPHY I’ve had more than one client refuse to claim their Google My Business listing, even when they were aware of...

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How to write marketing copy for real people

My email inbox includes a folder titled “Creepy Email Marketing Messages”. Soon I will have enough to compile for a charmingly dark listicle. I’ll call it “75 Times I Was Stalked By A SaaS” or “Tinder Message vs. Follow Up...

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HTTPS: Could This Be The SEO Boost Your Site Needs?

This post is brought to you by my mid-afternoon boost, a lukewarm, extra-large, medium-roast coffee. So before my heart palpitations hit overdrive, let me rip into a tantalizing SEO tidbit that could help boost your website’s rank on Google. Recently, Google...

big photography for web design

A Love Letter To Big Photography In Web Design

Dearest modern web, There’s something I’ve been meaning to say, but verbal expression hasn’t come easy. Have my words been stolen by the thousands, tied up in pictures of sun-kissed canyons and spectacular city skylines?  If the 12 examples below...

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Memorable User Experiences with Minimalist Web Design

The confines of restraint test our creativity in ways that often result in memorable experiences. Stripping a web design down to its essential elements can provide users with focused access to what they want to accomplish, and what you wish...