Micro-moments very often start with boredom. Example: You’re in the waiting room. Easy listening muzak flutes drowsily out of overhead speakers. The People magazines stacked around you date back to before Kelly Clarkson won American Idol. You sense a yawn...

I didn’t go to marketing school. My undergraduate degree had me deconstructing modern Canadian literature, and writing thousands of words on the appearance of alliteration in Sylvia Plath poems. Critical theory, I owned it. Web design? I had a bit...

Sharing other people’s awesome content online is an easy way to gain followers and assert yourself as an authority in your industry. Finding the awesome content is the hard part.  However, Social Media Examiner contributor Andrea Vahl says it’s worth...

You have to admit, there’s something about Tom Hanks that makes you think, “Geez, what a great guy.” Chances are you’ve never met Mr. Hanks, and yet there’s a goodness you immediately connect with through his film roles and the...

The Chinese buffet seemed like the right choice for dinner that night.  Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...

A resonating message from Smashing Magazine contributor Leonard Souza has been creeping its way into my projects lately, and I think it’s time I share. On the importance of structuring an understanding of the personality, preferences, and contexts of a...

“We need to stop thinking about the client, agency, and ‘employees’ as separate entities,” urges Net Magazine contributor Carl Smith. He suggests, “think about people who have shared goals regardless of where they fit into a relationship,” as the ultimate...

It’s often said (jubilantly, with much hand-waving and jumping up and down), that content “is the future of marketing!” And you know, I think it is. But that proclamation doesn’t really address the here and now, does it? I mean, as...

“Life is too short for unpleasant experiences,” says Deloitte researchers Alison Kenney Paul and Susan K. Hogan. Their interview-based study on consumer shopping behaviour digs deep into understanding what makes us want to buy stuff (and I would definitely recommend...

3.578 Trillion Dollars. What incomprehensibly large number are we throwing out there today? It’s Global Internet Sales in Dollars by the year 2019 (eMarketer). The number itself doesn’t make much sense for small business owners to worry about. Here’s the number...

I used to roll my eyes at the concept of Tinder, a massively popular dating app that lets you browse prospects by visual profile and match up to chat based on mutual interest. The idea of judging potential dates based...

Imagine you’re at a networking event, chatting with a new acquaintance. The conversation is engaging; this persons speaks with great passion for their work. So when they tell you they have a business blog, you feel immediately compelled to ask for the web address. If the blog...