Skip to main content

Project manager and content director at Navigator Multimedia Inc. Her web writing heroes are Jakob Nielsen, Ginny Redish and Ann Handley, and her TeuxDeux app (thanks, Tina Roth Eisenberg!) is everything.

A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Sarah Bauer

How Much Does A Website Cost? A Response From A Hungry Person

I’m going to make this quick, because my stomach is growling and it’s almost lunch time. Business owners often ask me “How much does a website cost to build”? Fortunately, I love this question and am happy to chat their ears...

mailchimp-mascot

Mascots Rally Around Social Media Marketing

After a long day at the office, gracing your company website with welcoming positivity, and encouraging users to ask questions and learn more, mascots should go home to social media platforms. Previously we outlined the basics and benefits of incorporating...

mascot

Not Your Typical Football Rally: Marketing Online With Mascots

You might not remember your high school quarterback’s name, but I’ll bet that you’d recognize the team mascot anywhere. Memorable, symbolic, and exaggerated in fun, mascots represent the team as a whole, giving audiences a focal point throughout every game....

Smartphone Traffic To Increase 10x by 2019 Get Ready For More Mobile Customers

Smartphone Traffic To Increase 10x by 2019: Get Ready For More Mobile Customers

You’re about to learn some tips to help you prepare for more mobile customers. But first, can we talk about that crazy stat about smartphone traffic? Ten times more global smartphone traffic in 2019 than in 2015! Mobile Internet consumers are to...

Your lame P@ssw0rd$ just don't cut it anymore

Originally published on January 15 2016 in Kelowna’s Daily Courier and online at www.kelownadailycourier.ca By Sarah Bauer The easiest New Year’s resolution to make good on this year is to fix your lame passwords. It could save you from having...

Business hosting Kelowna BC

The Business Class Difference

Web hosting is the platform by which your website takes its place amongst websites on the World Wide Web. Before I say the word “web” again, let me clarify the significance of this service: Everything you view on the Internet...

An Undaunting Introduction To Writing eBooks

An Undaunting Introduction To Writing eBooks

People love free stuff. Want proof? Just visit your local Costco superstore on a rainy Sunday afternoon and watch as men, women and children encircle sample booths with voracious impatience, poised on edge while defenceless employees scoop individual potato chips...

Improving Customer Retention In The Digital Age

Winning new customers is freakin’ expensive. Like, up to seven times more expensive than retaining existing customers. Competing in the content-bloated digital landscape doesn’t help, either. It’s not enough to be the loudest. Your small business needs to be everywhere....

Twitter interface

Want to master social media marketing without the headache? Read our latest column

This week’s Your Digital Navigator article in Kelowna’s Daily Courier newspaper (and online!) is all about helping business owners take on social media marketing without losing their heads. With insights from Melissa Brown, owner of Blenz Coffee in the Westbank Centre, who...

Want To Know How Your Site Is Doing Get Google Webmaster Tools

Want To Know How Your Site Is Doing? Get Google Search Console

If I could take my website out for coffee, I would ask it all kinds of questions: “How are you getting along with your buddy, Google?” “Are you enjoying lots of visits lately?” “What do people like about you? What...

Announcing New Game: Hightail Whale for iPhone and iPad!

We’ve had a whale of a time developing Hightail Whale for Eco Game Solutions Inc. Sorry for the pun, but I feel like I don’t have a choice in the matter. It really has been a rewarding ride. It all started when...

Business Owners: What You Need To Know About Canada's Anti-Spam Law

Hey, are you Canadian? Do you use email marketing to promote your business to customers and prospects in Canada? If you answered yes to either question, read on. I’ve got something important to talk to you about. It’s called Canada’s...