Skip to main content

Project manager and content director at Navigator Multimedia Inc. Her web writing heroes are Jakob Nielsen, Ginny Redish and Ann Handley, and her TeuxDeux app (thanks, Tina Roth Eisenberg!) is everything.

A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Sarah Bauer

Spelling: A Serious SEO Subject Matter

Summertime has arrived, but if your website is still littered with spelling and grammatical errors, you might want to consider going back to class. Google Search Quality leader Matt Cutts has explained that although spelling and grammar have not “recently”...

SEO Secret Weapon- Long Tail Keywords

SEO Secret Weapon: Long Tail Keywords

With a surge of black-and-white animals overtaking Google search results (ie. Panda and Penguin algorithm changes), SEO-minded businesses have been forced to adapt.  Content must be suited for users, not search engines. Dirty linking tactics must be removed, and quickly.  Our...

5 Ways to Reward Your Existing Customer Base Online

5 Ways to Reward Your Existing Customer Base Online

That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer.  It...

How To Be A “Flawsome” Brand

How To Be A “Flawsome” Brand

We don’t expect perfection from our friends on Facebook. Why should we expect it from brands that share the same space? Companies are comprised of people, who inherently make mistakes. As our online identities absorb our “true selves”, businesses must...

The Magic Word For Social Media Marketing

The Magic Word For Social Media Marketing

I want to share one of my favorite words with you. It has magical properties for social media. And it reminds me of a certain Lauryn Hill song that was probably my introduction to its definition, in all its universal...

The Louvre The Internet and Content Curation

The Louvre, The Internet, and Content Curation

“I’d need a week to see everything,” says nearly every acquaintance of mine that has experienced the Louvre in Paris, France. With over 35,000 objects displayed over the space of 652,300 square feet, the Louvre is the most visited art...

Pinterest The Social Curation Power House

Pinterest: The Social Curation Power House

Today you get an explanation of Pinterest. In our next blog, you will discover how Pinterest can help small businesses with brands to market. Horse before the cart, friends.  Like Facebook, Twitter, and other explosively popular social platforms before it,...

Use Google Analytics, Delight Your Users

Use Google Analytics, Delight Your Users

With traffic tracking tools like Google Analytics, measuring the effectiveness of your website comes down to numbers and figures. Here you get the hard facts about your website; what works for users, and what doesn’t.  As SixRevisions contributor Claudiu Murariu suggests,...

5 Tips For Better Business Blogging

5 Tips For Better Business Blogging

A fresh WordPress site, complete with business branded colours and fonts stares back at you with blank expectation. Getting this social media marketing stuff up and running seemed like a feat within itself. And yet, the real work has just...

blog feature image technology

Fundamentals Of An Effective Facebook Page

Available billions of individual sets of eyes, a Facebook Page for your small business can stretch a marketing budget and spread valuable awareness of your brand. Those users anticipate special discounts, information, and the opportunity to sound off when they agree...

But King Content, Where’s Your Strategy

“But King Content, Where’s Your Strategy?”

You hear it so often amongst web designers and marketing gurus, but this is one worn piece of gum that shouldn’t be retired to the garbage bin just yet: “Content is king.” It is! It reigns supreme! Just listen to...

Branding The Next Frontier For Online Marketing

Branding: The Next Frontier For Online Marketing?

Search strategist Jason Acidre presents a strong theory for the future of search engine optimization in his recently published article, “Branding in SEO-The Big Shift in Online Marketing.” He predicts that business branding “is one of the biggest factors that...