Turkey dinners and fairytales. When I think about “breadcrumbs”, no immediate connection to website navigation appears in my brain. No, I’m considering pesky birds. Flaky pastries. But I’ve got to consider breadcrumbs in a tech context. And you might need...

Don’t toss out any clichéd first impression advice when considering your small business’ website.  That page visitors land on? The one you directed them to, via business cards or flyers or word-of-mouth? It’s the first impression, and you definitely don’t...

Bringing your non-profit organization to the Internet with a dynamic web site can increase cause awareness, give volunteers and administrators easy access to scheduling, and provide a fantastic option for donations. As a one-stop platform for information, donations, and event/volunteer...

Yes, social media is time-consuming. Twitter, that elusive 140-character micro blogging service that recently hit 100 million active users, requires about as much creativity as time to take advantage of from a marketing perspective. As Globe and Mail tech writer...

Previously I highlighted some factors to keep in mind when choosing a web development company to bring your marketing visions to the Internet. I mentioned the importance of having efficient communication with the company you choose, whether through email, phone, or...

It looks beautiful in your mind. The hours spent visually fashioning the perfect website to promote your small business have been constructive and exciting, as the details inch you closer to something you can practically reach out and touch. This...