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Cereal and Spoon: The Difference Between User Experience and Web Usability

Sarah Bauer on 2012-10-05 08:24:35

I love breakfast. When there’s a fridge with cold milk and a cupboard stocked with delicious cereal, I...


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5 Content Tips For Higher YouTube and Google Rankings

Sarah Bauer on 2012-09-14 10:09:29

Google is a vital organ in the YouTube video-sharing beast. Since Google acquired Youtube in 2006 (for a...


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You Tell Us What’s Great Content Worth

You Tell Us: What’s Great Content Worth?

Sarah Bauer on 2012-08-10 10:58:55

Your four-year-old daughter picks a book for you to read before bedtime. It’s the same battered copy of...


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Social Proof Our Online Marketing Reality

Social Proof: Our Online Marketing Reality

Sarah Bauer on 2012-07-27 10:54:53

Social proof lives on bookshelves, where a glimmering “O” sticker signifies certain novels as worthy of Oprah Winfrey’s...


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5 Essential E-commerce Elements

Sarah Bauer on 2012-07-20 12:04:21

For small business owners with e-commerce on the brain, this is the bare-bones introduction to an effective online...


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Discover Your Next Marketing Tactic Bottom-Up

Discover Your Next Marketing Tactic, Bottom-Up

Sarah Bauer on 2012-06-29 10:51:01

Next time you prepare to launch a new marketing campaign, go see what your Twitter followers are saying...


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Spelling: A Serious SEO Subject Matter

Sarah Bauer on 2012-06-15 10:49:03

Summertime has arrived, but if your website is still littered with spelling and grammatical errors, you might want...


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SEO Secret Weapon- Long Tail Keywords

SEO Secret Weapon: Long Tail Keywords

Sarah Bauer on 2012-06-08 12:11:07

With a surge of black-and-white animals overtaking Google search results (ie. Panda and Penguin algorithm changes), SEO-minded businesses have...


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5 Ways to Reward Your Existing Customer Base Online

5 Ways to Reward Your Existing Customer Base Online

Sarah Bauer on 2012-06-01 12:10:10

That old Cheers theme song has some truth in it. You really do want to go “where everybody...


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How To Be A “Flawsome” Brand

How To Be A “Flawsome” Brand

Sarah Bauer on 2012-05-25 12:08:50

We don’t expect perfection from our friends on Facebook. Why should we expect it from brands that share...


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The Magic Word For Social Media Marketing

The Magic Word For Social Media Marketing

Sarah Bauer on 2012-05-04 14:18:51

I want to share one of my favorite words with you. It has magical properties for social media....


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The Louvre The Internet and Content Curation

The Louvre, The Internet, and Content Curation

Sarah Bauer on 2012-04-06 09:53:53

“I’d need a week to see everything,” says nearly every acquaintance of mine that has experienced the Louvre...


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