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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Latest Posts

northern-pacific-rattlesnake

Reskinning: All you need to know about snakes and websites

  What does your website have in common with a rattlesnake? It needs to shed its skin. Sounds kinda gross, right? Hear me out. Kelowna, BC is home to many unique wildlife creatures. One of them being the Northern Pacific...

A Simple Guide to Google Ad Extensions

What are Ad Extensions? Google Ads Ad extensions are extra snippets of information that can dress up your PPC ads. These extensions help your ad stand out on the SERP by taking up more space than ads without extensions. They also...

How Web Server Architecture Is Changing And What That Means For The Industry

Behind every web page or social media platform you use on the Internet, there is a computer server answering your request. The server you freely and unknowingly query has a brain. The brain of the server is called processor or...

Website Tagging Initiative

Destination BC and the Website Tagging Initiative

Post Contents: Introduction Building a Powerful Marketing Network Website Tagging Overview What happens when a Floodlight Tag is added? What kind of information is collected? Conclusion Introduction The tourism industry in British Columbia is undergoing some pretty radical change. In...

What Are Micro-Moments?

Google coined the term micro-moments to define those fleeting instances where people turn reflexively to mobile devices to get what they need. Specifically, micro-moments occur when: I want to know  I want to go I want to do I want...

google-adwords-grants

Changes to Google Ad Grants and what this means for Non-profits

If you’re a Non-profit and currently run a Google AdWords account, forward this to your account manager. Changes are being made to Google Terms and Conditions that will impact how your account will qualify to keep your monthly budget in...

Net Neutrality in Canada & The Telus Incident Of 2005

Have you ever thought about what it would be like if your Internet service provider (ISP) had the right to pull the plug on a site or type of digital content it didn’t want you to access? It’s probably not...

choosing a ppc agency

Before You Sign On For PPC Management, Ask These 5 Questions

If you’re new to Pay Per Click (PPC) marketing, you already know one thing: it’s hard to figure out who can do a good job for you. Finding a trustworthy digital marketing agency for PPC management can be hard. It’s...

Why I Try To Be Like Dick Cavett In Client Design Meetings

On paper, Dick Cavett and I do not have much in common. I am a twenty-nine-year-old Canadian digital project manager who lives in a garden home. Cavett is an eighty-year-old American television personality and former talk show host who recently...

Navigating The Trends In Web Design And Branding

Fads and trends, some are great, some… not so great; and like most things they come and go. Why is this important when making design and branding decisions? Like many of these trends you don’t want your business or impact...

computer

Communication Inspiration

With today’s technologies it can be hard to get disconnected sometimes. The multitude of social media sites, news feeds and constant contact available makes it easy to get noticed, put up your business and essentially immerse yourself into the world...

faq-page

5 Quick Fixes for a Better FAQ Page

Done right, the FAQ page on your business website converts users and saves you tons of time.  Without making a phone call or waiting on an email inquiry, prospects get all the answers and assurance they’re looking for to make...