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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Latest Posts

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Call Extensions are now compatible with Gmail Ads

Recently I’ve been experimenting with Gmail ads for some of our clients. Today I received an email from our Google rep with a note saying “Call Extensions are now compatible with Gmail Ads”. I took a peek at one Gmail campaign...

Google My Business: Adding Photos To Your Store Location

Here is a quick guide on adding user photos to your Google My Business listing through Google Maps. This is helpful if your location was not built at the time of the streetview photoshoot, or if you would like to...

Opinion On Brand Identity: Does Yours Speak For Itself?

When the word brand is mentioned, many of us instantly think of the well-established examples we know and see every day. Do you think of Google, Nike, McDonalds? Maybe you think of Snap-On, or Mastercraft if you’re a mechanic, or DeWalt...

21 Expert-Approved Website Development Resources To Bookmark Right Now

Editor’s Note: The information you get from the experts is always the best. Case in point: moms, giving advice on anything. That’s why we wanted to share some insight from our lead developer Morgan Klonteig. He’s one of the experts...

Ditch The Password: Here’s Why You Need Passphrases

Before we jump into this topic, see if you can decipher what this comic is telling us. The joke here is that for all our obsessive mandating that people use a combination of uppercase/lowercase/numbers to increase password strength, we still...

Improve your DMO Facebook page in 3 minutes (or less)

In digital marketing, we often like to start by assessing an organization against criteria of best-practices. This process can take the form of an SEO audit or something brief and specific like verifying your Facebook page. I help businesses and...

How To Manage Malicious Google My Business Reviews

Google My Business reviews hold so much power for local business. It’s freaking scary. And amazing! But also scary. via GIPHY I’ve had more than one client refuse to claim their Google My Business listing, even when they were aware of...

5 Reasons Your Small Business Needs a Professional Website Design

So, you own a small company and you’re not seeing as much growth as you’d like. You’ve listened to the countless professionals telling you about the importance of digital marketing and have even joined multiple social media platforms like Facebook,...

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How to write marketing copy for real people

My email inbox includes a folder titled “Creepy Email Marketing Messages”. Soon I will have enough to compile for a charmingly dark listicle. I’ll call it “75 Times I Was Stalked By A SaaS” or “Tinder Message vs. Follow Up...

Tracking Clicks from Your Google My Business Listings

Update: Google My Business changes have resulted in some unreliability with this method of UTM tagging location links. Because these links seem to get scraped and copied/pasted around the web, I’m not recommending this method moving forward.   Use the...

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HTTPS: Could This Be The SEO Boost Your Site Needs?

This post is brought to you by my mid-afternoon boost, a lukewarm, extra-large, medium-roast coffee. So before my heart palpitations hit overdrive, let me rip into a tantalizing SEO tidbit that could help boost your website’s rank on Google. Recently, Google...

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Client Web Design Spotlight: CJEX New Design

Entering a new year, Canadian Jewelry Exchange worked with us to redesign their website. We developed a new style for the site, and made it work even better on mobile. Launched recently, it received a bunch of great updates: New logo,...