Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
You might not remember your high school quarterback’s name, but I’ll bet that you’d recognize the team mascot anywhere. Memorable, symbolic, and exaggerated in fun, mascots represent the team as a whole, giving audiences a focal point throughout every game....
Conferences we attend for work can often be dull affairs. Luckily that wasn’t the case with the Call-To-Action (#CTAConf) conference we attended in Vancouver this June. While it was lighthearted and fun enough that non-marketers would have had a great time, it was also...
If you’re a frequent Googler like us, you may have noticed a slight change in the search results in the past week/month. The ad results at the top of the page have had their ‘Ad’ tag changed to green, from...
![5 Essential E-commerce Elements [2016 UPDATED]](https://www.navigator.ca/wp-content/uploads/2016/04/5-Essential-E-commerce-Elements-2016-UPDATED-e1484783700536.jpg)
In 2012 Sarah here at Navigator Multimedia published 5 Essential E-commerce Elements, and it’s consistently been one of our most read articles. Given it’s nearly 4 years old now, we figured the topic deserved revisiting. Canadians will spend more than 30 billion dollars...
Cross domain tracking with Google Tag Manager (GTM) is an excellent way to ensure you don’t lose Google Analytics data when users move between your different domains during the same session. This post will cover the set up steps, with...
There are 3 ways to implement AdWords Remarketing: Place a tracking tag on your website (AdWords) Google Tag Manager Google Analytics This guide will show you step-by-step, how to set up AdWords remarketing lists through Google Analytics. Managing your remarketing...
You’re about to learn some tips to help you prepare for more mobile customers. But first, can we talk about that crazy stat about smartphone traffic? Ten times more global smartphone traffic in 2019 than in 2015! Mobile Internet consumers are to...
Originally published on January 15 2016 in Kelowna’s Daily Courier and online at www.kelownadailycourier.ca By Sarah Bauer The easiest New Year’s resolution to make good on this year is to fix your lame passwords. It could save you from having...
We know how easy it can be to neglect your advertising efforts when you’re rushing to get everything else done, which is all the time for most business owners. Therefore, we at Navigator Multimedia wanted to share our top 5...
People love free stuff. Want proof? Just visit your local Costco superstore on a rainy Sunday afternoon and watch as men, women and children encircle sample booths with voracious impatience, poised on edge while defenceless employees scoop individual potato chips...
Winning new customers is freakin’ expensive. Like, up to seven times more expensive than retaining existing customers. Competing in the content-bloated digital landscape doesn’t help, either. It’s not enough to be the loudest. Your small business needs to be everywhere....
