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Outlaw Eagle ManufacturingOutlaw Eagle Manufacturing

  • http://www.outlaweagle.com
Outlaw Eagle Manufacturing
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Overview

Outlaw Eagle builds custom performance aluminium jet boats. Their race division competes (and often wins), the World Jet Boat Championships! Since their customers build boats and place orders from around the world, Outlaw was interested in streamlining the purchase process.

Objectives

Outlaw Eagle needed a new, mobile-friendly website that communicated performance and boat build quality. Navigator redesigned their website and built a custom boat builder that allows staff to add new features for future boats models. Their customers can now build a boat to their liking, and submit their boat for a quote – cutting down on admin and processing time. We set up conversion goals in Google Analytics on successful boat build submissions to track marketing performance and identifying the user path to purchase.