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Spring Creek Real EstateSpring Creek Real Estate

  • http://www.springcreekrealestate.ca
Spring Creek Real Estate
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Overview

In the heart of Canmore Alberta, Spring Creek is a thriving lifestyle community development. Spring Creek has several websites focusing on individual projects, vacation rentals, RV parks, hotel accommodations and more.

Objectives

Spring Creek Real Estate approached us with an AdWords account that wasn’t targeted and did not have the right tools set up to track conversions. We built a new account structure after understanding their marketing objectives. We converted traffic on our designed landing pages, and began to plan for a ground-up redevelopment of the Spring Creek website. We could see from their website analytics that traffic was getting lost when browsing listings across different projects, and the mobile user experience was challenging to view listing content. By collecting the right marketing data in AdWords and auditing Analytics, we had a strong understanding of the type of information the user was looking for to before making an inquiry. We built custom functionality within the WordPress Content Management System (CMS) to allow for easy and flexible management of listings. Spring Creek Real Estate continues to work closely with Navigator to optimize their marketing and website for lead generation.

Navigator provides the online marketing expertise with energy and expertise needed for Spring Creek, a 20 year legacy land development project in Canmore, AB. Everything from website development to our google AdWords campaigns which bring in new leads daily. One of Spring Creek's best investments.

Teresa Mullen - Spring Creek Real Estate