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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Category: Digital Marketing

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.

📢 QR Codes for Small Business

For years, this technology struggled with adoption and was scoffed at anytime it was suggested for use in a marketing...

navigator multimedia team

✅ Update: Position Filled! We're Hiring - Experienced SEO & Social Content Coordinator

No two days are the same at Navigator Multimedia. Join our crew and be a part of the action. Full-time starting ASAP. Must be willing to work remote. Position: SEO & Social Content Coordinator A qualified candidate is self-driven, passionate...

SMB ecommerce grant BC

BC Small Business: Get Up To $7500 To Build An Online Store - Apply Now!

Have you been dreaming of starting an online store for your business?  (Or maybe you already have an online store, but it needs some love). If so, the timing for you is *chef’s kiss* perfect.  The new Launch Online grant...

Analytics on laptop

5 Marketing Automation Tools For The Modern SMB

Marketing Automation is the perfect tool for any small- or medium-sized business (SMB) looking to streamline their marketing operations. In the SMB world every marketing task, whether it’s creating copy, or planning a campaign, everything can add up and lead...

Large magnet attracting emails

3 Ways [with examples] Your Business Can Use Content To Incentivize A Conversion

Looking to build your email list? Lead magnets are an effective marketing strategy that can help grow your email list while giving your new subscribers something in return.  Despite the myriad of options for digital communication, email remains the golden...

A Strategic Copywriting Overview For Your Business.

The power of effective online copywriting should not be underestimated. Persuasive website copy can drive more traffic to your website and increase your conversion rate. Understanding how to leverage your website’s copy is key to ensure your business has an...

5 Product Page Improvements Used To Sell More Wine Online.

The product detail page on any Ecommerce website is the final step in the buyer journey before adding the item to the cart. This page plays a critical role in how well a website will convert website visitors into cutsomers....

What does 2020 look like

What does 2020 look like for your business?

Hint: A lot of puns relating to eyesight. The new year is around the corner. I’m going to skip December and the holiday rush and go right to January 2020. Here is a shortlist of what I see as important...

Improving Website Accessibility in the Tourism Industry.

Prospective travellers scour tourism websites planning their next getaway, but some websites are falling short of providing equal access to everyone. For many users, surfing the web is more complicated than a click of the mouse.  Individuals with accessibility needs...

Understanding Website Speed & How It Impacts Your Online Success

Website speed can make or break the success of your online presence. When your website is too slow, you risk users becoming impatient and abandoning your site. Online users expect your website to perform quickly. This means that a negative...

Navigator Multimedia Inc is moving to a new office!

2019 has been a busy year for us at Navigator. Today I’m excited to announce we will be moving into an office the business will own (planning for Oct. 1). We are seeing this as an opportunity to focus on...