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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Category: Digital Marketing

Net Neutrality in Canada & The Telus Incident Of 2005

Have you ever thought about what it would be like if your Internet service provider (ISP) had the right to pull the plug on a site or type of digital content it didn’t want you to access? It’s probably not...

choosing a ppc agency

Before You Sign On For PPC Management, Ask These 5 Questions

If you’re new to Pay Per Click (PPC) marketing, you already know one thing: it’s hard to figure out who can do a good job for you. Finding a trustworthy digital marketing agency for PPC management can be hard. It’s...

Why I Try To Be Like Dick Cavett In Client Design Meetings

On paper, Dick Cavett and I do not have much in common. I am a twenty-nine-year-old Canadian digital project manager who lives in a garden home. Cavett is an eighty-year-old American television personality and former talk show host who recently...

faq-page

5 Quick Fixes for a Better FAQ Page

Done right, the FAQ page on your business website converts users and saves you tons of time.  Without making a phone call or waiting on an email inquiry, prospects get all the answers and assurance they’re looking for to make...

blog feature image technology

Call Extensions are now compatible with Gmail Ads

Recently I’ve been experimenting with Gmail ads for some of our clients. Today I received an email from our Google rep with a note saying “Call Extensions are now compatible with Gmail Ads”. I took a peek at one Gmail campaign...

Google My Business: Adding Photos To Your Store Location

Here is a quick guide on adding user photos to your Google My Business listing through Google Maps. This is helpful if your location was not built at the time of the streetview photoshoot, or if you would like to...

Opinion On Brand Identity: Does Yours Speak For Itself?

When the word brand is mentioned, many of us instantly think of the well-established examples we know and see every day. Do you think of Google, Nike, McDonalds? Maybe you think of Snap-On, or Mastercraft if you’re a mechanic, or DeWalt...

21 Expert-Approved Website Development Resources To Bookmark Right Now

Editor’s Note: The information you get from the experts is always the best. Case in point: moms, giving advice on anything. That’s why we wanted to share some insight from our lead developer Morgan Klonteig. He’s one of the experts...

Ditch The Password: Here’s Why You Need Passphrases

Before we jump into this topic, see if you can decipher what this comic is telling us. The joke here is that for all our obsessive mandating that people use a combination of uppercase/lowercase/numbers to increase password strength, we still...

Improve your DMO Facebook page in 3 minutes (or less)

In digital marketing, we often like to start by assessing an organization against criteria of best-practices. This process can take the form of an SEO audit or something brief and specific like verifying your Facebook page. I help businesses and...

How To Manage Malicious Google My Business Reviews

Google My Business reviews hold so much power for local business. It’s freaking scary. And amazing! But also scary. via GIPHY I’ve had more than one client refuse to claim their Google My Business listing, even when they were aware of...

5 Reasons Your Small Business Needs a Professional Website Design

So, you own a small company and you’re not seeing as much growth as you’d like. You’ve listened to the countless professionals telling you about the importance of digital marketing and have even joined multiple social media platforms like Facebook,...