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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Category: Digital Marketing

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How to write marketing copy for real people

My email inbox includes a folder titled “Creepy Email Marketing Messages”. Soon I will have enough to compile for a charmingly dark listicle. I’ll call it “75 Times I Was Stalked By A SaaS” or “Tinder Message vs. Follow Up...

Tracking Clicks from Your Google My Business Listings

Update: Google My Business changes have resulted in some unreliability with this method of UTM tagging location links. Because these links seem to get scraped and copied/pasted around the web, I’m not recommending this method moving forward.   Use the...

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Client Web Design Spotlight: CJEX New Design

Entering a new year, Canadian Jewelry Exchange worked with us to redesign their website. We developed a new style for the site, and made it work even better on mobile. Launched recently, it received a bunch of great updates: New logo,...

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New Google Adwords Feature: Price Extensions

Google recently rolled out a new feature for Adwords advertising accounts: Price Extensions. What are Adwords Price Extensions? These extensions allow advertisements on Google Search to display a list of products/services and their prices. This extension is exciting for a few...

Here Are The Top 7 Digital Marketing Tips For 2017

At Navigator Multimedia, we care about creating value. Not only for our clients, but for anyone who finds their way here. We’re sharing our top 7 digital marketing tips for 2017 with everybody. Use them as you will to help guide...

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A Kale-Infested Journey Through Google’s Micro-Moments

Micro-moments very often start with boredom. Example: You’re in the waiting room. Easy listening muzak flutes drowsily out of overhead speakers. The People magazines stacked around you date back to before Kelly Clarkson won American Idol. You sense a yawn...

"Google My Business" This Christmas Season

With the holiday season just around the corner, consumers are looking to the web to solve their Christmas gifting queries. Google Search provides the information they need to find local businesses where they can shop. So if you’ve got a...

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My Top 5 Sites For Web Marketing Advice

I didn’t go to marketing school. My undergraduate degree had me deconstructing modern Canadian literature, and writing thousands of words on the appearance of alliteration in Sylvia Plath poems. Critical theory, I owned it. Web design? I had a bit...

7 Awesome Resources for Social Media Content

7 Awesome Resources for Social Media Content

Sharing other people’s awesome content online is an easy way to gain followers and assert yourself as an authority in your industry. Finding the awesome content is the hard part.  However, Social Media Examiner contributor Andrea Vahl says it’s worth...

Social Media Marketing: Not To Be Approached Like A Chinese Buffet

The Chinese buffet seemed like the right choice for dinner that night.  Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...

User Research on a Shoestring

User Research on a Shoestring

A resonating message from Smashing Magazine contributor Leonard Souza has been creeping its way into my projects lately, and I think it’s time I share. On the importance of structuring an understanding of the personality, preferences, and contexts of a...

What Makes Content Marketing Worthwhile? 5 Experts Explain

It’s often said (jubilantly, with much hand-waving and jumping up and down), that content “is the future of marketing!” And you know, I think it is. But that proclamation doesn’t really address the here and now, does it? I mean, as...