Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
Strange confession: I love fad diet infomercials. I don’t watch much televsion these days, but when I do, anything touting a miracle milkshake, exercise contraption, or weight-loss pill totally drags me in. Those D-list celebrity spokespeople with their absurd tans...
Though the name sounds slightly evil, newsjacking is a content marketing strategy with good intentions – to boost leads online. When the conditions are right, the payoff for a great piece of newsjacked content can be huge. We’re talking significant...
The definition is in the name, but it only tells half the story. Yes, a ‘landing page’ involves users landing on a page. But how did they get there? And what are they supposed to do next? We’ll tell you...
Do you ever look back on your career and wonder, “How did I get here?” You might chalk it up to dumb luck. Maybe you just happened to be at the right place at the right time. Or maybe, just...
Tough love. It’s usually not my style around here. But previously when we were talking about the authority-boosting Google algorithm change, I got a bit snarky on the subject of “boring” industries. “Ah, your industry is ‘boring’? Right. Sounds like an...
Remember the popular kids in high school? You thought they were so cool because they always appeared to be having the most fun. They were probably having about as much fun as you were, but what you saw on the...
Remember when Facebook acquired Instagram for $1 billion in cash and stock? Zuckerberg and co. was on to something: the power of visual social media. Instagram is an online photo sharing and social media service that lets you take pictures with...
First of all, know this: ‘backlinks’ and ‘inbound links’ mean the same thing. If you’ve heard either flung around in conversation and felt only vaguely certain of their definition, you’re not alone. You heard it here: Backlinks (and inbound links)...
I remember watching bobsledding events during the Vancouver 2010 Winter Olympics and thinking, “That looks so easy! I could do that!” As a Crazy Carpet master in my playground years, surely I had the finesse for professional bobsledding. How hard...
Web marketers are an excitable bunch. They talk about SEO campaign trends like a six-year-old talks about the latest Transformers action figure, all rapid chatter and wide eyes and maybe a bit of jumping up and down. Witness it for...
You slog away tirelessly at your business blog, rack your brain week after week for fresh ideas, and promote every post diligently across your social media profiles. Colleagues and friends say the blog looks great, but your website traffic hasn’t...
No matter which way you optimize your website for mobile, SEO should be a top priority in the process. As web entrepreneur Neil Patel says, “With mobile search becoming such a dramatic part of online search, it’s absolutely crucial that...
