Responsive Web Design
We live in a mobile world, which is why it’s so important
to design websites mobile-first.
We build sites that work on desktop, tablet, and smartphones using responsive web design.
Responsive web design means your website will look great and function seamlessly, whether users are tapping on a small touchscreen or a mouse on a high-resolution desktop. And it’s not just a minimum-requirements compatibility thing; we make sure your site design is great across all devices. Lets begin by first understanding the context of the mobile user and determine if this segment behaves differently from desktop or tablet. The mobile user typically has a shorter attention span, and is coming to website with strong intent. They might be coming to your website from Facebook or Instagram, and may not need your product or service right now, but gathering an impression on your brand and collecting information on what you do. Google Analytics is so important in providing quantitive insight and context to different user groups, and how they behave on your website.
Mobile Web Design for SEO
Google understands the differing expectations between the mobile user desktop user. Mobile search has grown to be so different from desktop, Google has split its search algorithm to provide a better search experience for its users. They have also made investments in mobile web technology to embrace user adoption of mobile.
Accelerated Mobile Pages (AMP)
New technology to serve mobile content instantly with Accelerated Mobile Pages (AMP) has already been widely adopted by major news and publishing organizations like BBC and The Washington Post. AMP is a project backed by Google that aims to create a faster mobile web, regardless of network speed. AMP content served on social media sees higher engagement, and Search Engines like Google favour AMP in search engine results pages.
Progressive Web Apps (PWA)
Progressive Web Apps share many of the same characteristics of a native app, except you don’t need to build for iOS and Android separately. PWA’s improve the user experience through speed, reliability, and engagement like push-notifications.
We know that people are doing business on their phones more and more every day, and that designing a poor mobile site can be a costly mistake. Run this test from Google to verify your website usability.