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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: Content Marketing

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.

tofu-content

Content Marketing: Writing TOFU content for your business blog

No, you don’t need to be a vegetarian restaurant to publish TOFU content! In the world of digital marketing we sure love our abbreviations. I’m going to take the top of your sales funnel and apply it to your customer journey...

faq-page

5 Quick Fixes for a Better FAQ Page

Done right, the FAQ page on your business website converts users and saves you tons of time.  Without making a phone call or waiting on an email inquiry, prospects get all the answers and assurance they’re looking for to make...

big photography for web design

A Love Letter To Big Photography In Web Design

Dearest modern web, There’s something I’ve been meaning to say, but verbal expression hasn’t come easy. Have my words been stolen by the thousands, tied up in pictures of sun-kissed canyons and spectacular city skylines?  If the 12 examples below...

"Google My Business" This Christmas Season

With the holiday season just around the corner, consumers are looking to the web to solve their Christmas gifting queries. Google Search provides the information they need to find local businesses where they can shop. So if you’ve got a...

7 Awesome Resources for Social Media Content

7 Awesome Resources for Social Media Content

Sharing other people’s awesome content online is an easy way to gain followers and assert yourself as an authority in your industry. Finding the awesome content is the hard part.  However, Social Media Examiner contributor Andrea Vahl says it’s worth...

Social Media Marketing: Not To Be Approached Like A Chinese Buffet

The Chinese buffet seemed like the right choice for dinner that night.  Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...

What Makes Content Marketing Worthwhile? 5 Experts Explain

It’s often said (jubilantly, with much hand-waving and jumping up and down), that content “is the future of marketing!” And you know, I think it is. But that proclamation doesn’t really address the here and now, does it? I mean, as...

Want To Drive More Traffic To Your Blog? Try This Old School Strategy

Imagine you’re at a networking event, chatting with a new acquaintance. The conversation is engaging; this persons speaks with great passion for their work. So when they tell you they have a business blog, you feel immediately compelled to ask for the web address. If the blog...

mailchimp-mascot

Mascots Rally Around Social Media Marketing

After a long day at the office, gracing your company website with welcoming positivity, and encouraging users to ask questions and learn more, mascots should go home to social media platforms. Previously we outlined the basics and benefits of incorporating...

An Undaunting Introduction To Writing eBooks

An Undaunting Introduction To Writing eBooks

People love free stuff. Want proof? Just visit your local Costco superstore on a rainy Sunday afternoon and watch as men, women and children encircle sample booths with voracious impatience, poised on edge while defenceless employees scoop individual potato chips...

25 SEO Terms Explained in Plain Language [With Examples]

25 SEO Terms Explained in Plain Language [With Examples]

Search Engine Optimization (SEO) makes it easier for people and Google to find your website. Understanding SEO is the hard part. I mean, how many meetings have you sat through while an SEO specialist jabbers on and on about sitemaps...