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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: Search Engine Optimisation

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.

"Google My Business" This Christmas Season

With the holiday season just around the corner, consumers are looking to the web to solve their Christmas gifting queries. Google Search provides the information they need to find local businesses where they can shop. So if you’ve got a...

25 SEO Terms Explained in Plain Language [With Examples]

25 SEO Terms Explained in Plain Language [With Examples]

Search Engine Optimization (SEO) makes it easier for people and Google to find your website. Understanding SEO is the hard part. I mean, how many meetings have you sat through while an SEO specialist jabbers on and on about sitemaps...

Holiday Sales-Boosting Blog Tip: Write A Gift Guide

Amidst year-end reports, crafting an all-appeasing staff vacation schedule, negotiating with the holiday event planner for that last cheese plate, and scrawling personalized messages on seven-dozen client greeting cards, there’s your business blog, demanding more attention than Santa at the...

5 Excruciating Signs It's Time To Update Your Website

The mullet. Short at the front and sides, long and wavy in the back. During it’s prime in the eighties, the mullet hairstyle broke hearts and commanded respect. And then something changed. Time passed. Hairstyles evolved. Tastes shifted. The mullet...

How To Make Online Marketing Work For Your Small Business

How To Make Online Marketing Work For Your Small Business

If only marketing your business online was as easy as taking a broken vehicle to a mechanic. “Fix it,” you’d say. “Alrighty, then,” the mechanic would respond. A couple hours later, you’d walk out with an oiled-up online presence that...

Plain Language, Please What Are ‘Backlinks’

Plain Language, Please: What Are 'Backlinks' ?

First of all, know this: ‘backlinks’ and ‘inbound links’ mean the same thing. If you’ve heard either flung around in conversation and felt only vaguely certain of their definition, you’re not alone. You heard it here: Backlinks (and inbound links)...

5 Signs It’s Time to Hire a Business Blogger

5 Signs It's Time to Hire a Business Blogger

I remember watching bobsledding events during the Vancouver 2010 Winter Olympics and thinking, “That looks so easy! I could do that!” As a Crazy Carpet master in my playground years, surely I had the finesse for professional bobsledding. How hard...

Plain Language, Please: What Are 'SEO Ranking Factors'?

Web marketers are an excitable bunch. They talk about SEO campaign trends like a six-year-old talks about the latest Transformers action figure, all rapid chatter and wide eyes and maybe a bit of jumping up and down. Witness it for...

Responsive Web Design 5 Valuable SEO Benefits

Responsive Web Design: 5 Valuable SEO Benefits

No matter which way you optimize your website for mobile, SEO should be a top priority in the process. As web entrepreneur Neil Patel says, “With mobile search becoming such a dramatic part of online search, it’s absolutely crucial that...

5 Unbeatable Benefits of Case Studies for Content Marketing

When business owners ask me for fresh content marketing ideas, the first solution I recommend is the case study.  It’s so robust; no other format offers as many diverse benefits to an Internet marketing strategy than the case study. And...

Content Marketing Tips Your Grandmother Would Approve

Content Marketing Tips Your Grandmother Would Approve

Don’t let Grandma’s gentle nature fool you. Sure, she loved those science projects and piano performances over the years.  But now you own a business online, and when it comes to effective content, she is your toughest judge.  Do you...