Skip to main content

Navigator Blog

A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Tag: Social Media Marketing

The Navigator Multimedia team having a meeting in the office boardroom, ready to help our clients succeed with graphic design, web development, online marketing, and general digital marketing support..

30 Marketing Strategies for Small Businesses Learned from 30 Years in Digital Marketing

Here are 30 effective marketing strategies and marketing initiatives for small businesses in 2023-24.

21 Expert-Approved Website Development Resources To Bookmark Right Now

Editor’s Note: The information you get from the experts is always the best. Case in point: moms, giving advice on anything. That’s why we wanted to share some insight from our lead developer Morgan Klonteig. He’s one of the experts...

Improve your DMO Facebook page in 3 minutes (or less)

In digital marketing, we often like to start by assessing an organization against criteria of best-practices. This process can take the form of an SEO audit or something brief and specific like verifying your Facebook page. I help businesses and...

7 Awesome Resources for Social Media Content

7 Awesome Resources for Social Media Content

Sharing other people’s awesome content online is an easy way to gain followers and assert yourself as an authority in your industry. Finding the awesome content is the hard part.  However, Social Media Examiner contributor Andrea Vahl says it’s worth...

Social Media Marketing: Not To Be Approached Like A Chinese Buffet

The Chinese buffet seemed like the right choice for dinner that night.  Every option on the white-linen draped table looked salty and hot for the taking. Surges of hungry customers lingered with faux-nonchalance behind you, plates gripped in greedy hands,...

mailchimp-mascot

Mascots Rally Around Social Media Marketing

After a long day at the office, gracing your company website with welcoming positivity, and encouraging users to ask questions and learn more, mascots should go home to social media platforms. Previously we outlined the basics and benefits of incorporating...

blog feature image technology

Top 5 Google Marketing Tips for 2016

We know how easy it can be to neglect your advertising efforts when you’re rushing to get everything else done, which is all the time for most business owners. Therefore, we at Navigator Multimedia wanted to share our top 5...

25 SEO Terms Explained in Plain Language [With Examples]

25 SEO Terms Explained in Plain Language [With Examples]

Search Engine Optimization (SEO) makes it easier for people and Google to find your website. Understanding SEO is the hard part. I mean, how many meetings have you sat through while an SEO specialist jabbers on and on about sitemaps...

The Easy (And Often Overlooked) Way To Improve Your Social Media Marketing

Ready for the web marketing advice equivalent of coming in from an icy snowstorm to the warmth of a wool blanket and a steaming cup of hot chocolate? Here it is: You can significantly improve your social media marketing efforts...

Outsourcing Social for Small Business: The Good and the Bad

Here’s a dream for you: You’re driving home from work when suddenly you remember the Twitter profile you meant to set up today for your small business. The task has nagged at you for weeks, but you’ve always found something...

5 Convincing Reasons To Use Social Media To Spy On Your Competition

“Know your audience,” say the experts, “It’s key to any social media marketing success!” I can get behind that. But what if you want more than just success in your industry?  What if you want to be the best in...

15 Online Marketing Blogs With All The Good Stuff

15 Online Marketing Blogs With All The Good Stuff

It’s a cruel, cruel summer when you have a business to run. While the rest of the world goes on camping trips and grazes in the sun, you’re stuck inside, getting pastier by the minute.  By the time Friday finally...