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Web Design

Good design is the roadmap to our digital lives.

The designers and marketers at Navigator Multimedia Inc. combine intuitive layouts with great design to influence user action. They bring years of experience, industry best practices, and web analytical data together in their work to deliver websites that perform with client goals in mind.

Navigator Multimedia Inc. websites are known to out-perform others in speed, reliability and security – all factors that bring depth to design. So whether the motivation is for something simple and straightforward, or creatively rich and nuanced, as a Navigator client you can enjoy peace of mind knowing your project is in the hands of a solid team.

And for when you are looking for the full meal deal – branding, design and deployment – Navigator Multimedia Inc. is ready to deliver. It’s on us to listen to you and pull together the emotional elements that make a brand memorable. Working with you and your team, even when that team includes marketing and design experts like us, is a welcome and exciting opportunity, and we can’t wait to get started.

Mobile design for mobile users (the majority).

We build sites that work on desktop, tablet, and smartphones using responsive web design.

Responsive design means your website will look great and work properly, whether users are tapping on a small touchscreen or a mouse on a high-resolution desktop. And it’s not just a minimum-requirements compatibility thing; we make sure your site design is great across all devices.

We know that people are doing business on their phones more and more every day, and that designing a poor mobile site can be a costly mistake. Run this test from Google to verify your website usability.

Speed, Reliability, and Security

Our sites out-perform our competitors in speed, reliability and security – all factors that bring depth to your design. So whether you’re looking for something simple and straightforward, or creatively rich and nuanced, you can enjoy peace of mind knowing your project is in the hands of a solid team.

Branding, Design, and Deployment

And for when you are looking for the full meal deal – branding, design and deployment – we’re ready to deliver. It’s on us to listen to you and pull together the emotional elements that make a brand memorable. Working with you and your team, even when that team includes marketing and design experts like us, is a welcome and exciting opportunity, and we can’t wait to get started.

Our Web Design Process

Every business website will have different goals based on business type, brand, target customer, and industry competition. Depending on business size, there might be data assets like web analytics or a CRM database. The business might have an in-house staff for copywriting or photography. Gathering information on the resources available are the first steps when meeting with a business on a web design project.

  1. Planning Meeting
    Before we quote on a web design project, we will schedule a meeting to cover the objectives of the web design project, timeline, and available assets. These assets may include a brand guide, web analytics, a product database or other content assets we will need to access during the project. Our project manager will be your dedicated point of contact from beginning to end, and will set timeline expectations for the different project milestones.
  2. Wire framing
    The people who visit your website are looking for something. It might be to learn about a topic, make a purchase, submit an inquiry, or engage with your business. The objective with building a wireframe is to align the website navigation with the buyer journey. The website needs to meet different user groups, at different points in their journey in order to efficiently evaluate, consider, and convert. The user experience must be consistent across desktop, tablet, and mobile devices.
  3. Static Design V1
    Time the make the website look good. We will design a mobile layout, tablet, and desktop layout based on the designed wire frames and visual assets. Our project manager will be coordinating with you and our team to submit a Static web design V1. This version one (V1) will be subject to revisions (V2, V3,..V6) based on design budget and client feedback.
  4. Programming
    The complexity here can vary. The website design will be sliced into the CMS or theme, and often times there is custom programming or WordPress Development under the same web design project. Custom functionality, animations, Ecommerce, 3rd party integrations, or other database-driven functions are developed during this stage.
  5. Quality Control and Testing
    Test our work on Chrome, Safari, Edge, and Firefox. Test our work on Mac OS and Windows. Test our work on iOS and Android devices – and debug along the way. This new website needs to be error-free upon launch, and we make sure we cover our bases. The website will also be optimized for speed and on-page SEO will be completed during this stage.
  6. Website Launch
    Schedule a date. Configure the server. Prepare necessary 301 redirects. Resubmit sitemap. Install Google Analytics and set up website goals. Install the Facebook Pixel and any other tracking tags. Post-launch testing and the digital strategy has just begun!

 

 

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Frequently Asked Questions

Yes! Our project manager will provide you with a preview URL that only those with the link can view. Updated to the website will be pushed here, and our project manager will keep you up to date at least once per week until complete.
Every website project includes a one hour WordPress training session either at our office or screen share. We'll go over the basics on using the WordPress CMS, as well as any custom post types or functionality. We want our small business clients to feel empowered to self-mange their website. For businesses that don't have the time and would rather have us update content, our support staff are here to help by phone or email! Our support rate is $112/hr.
Most small business websites move from start to finish within 6-8 weeks. Larger projects can be 3-6 months depending on scope.